About this integration
Sift is a digital trust and safety platform that helps companies prevent fraud, abuse, and account takeover by leveraging machine learning and data analysis.
- Sift obtains and analyses various types of data, including user account information, transaction details, device attributes, IP addresses, email addresses, social media profiles, and historical behaviour patterns.
- It serves a range of companies, including e-commerce platforms, financial institutions, online marketplaces, digital gaming platforms, social media networks, and sharing economy platforms, among others, covering various types of organisations, such as corporations, businesses, startups, non-profit organisations, government agencies, and educational institutions.
- Companies usually use Sift to mitigate fraud, prevent online abuse, detect suspicious activities, and improve trust and safety in their digital operations.