
Klearly cuts onboarding complexity while expanding across Europe
Problem
When Klearly approached Transactionlink, they already had a customer-facing onboarding process for the Netherlands.
- Even though Klearly built their own process once, expansion into new jurisdiction would require re-working the flows every time. This was further coupled by the requirement to optimise the experience for sole traders and more complex merchant for highest conversion.
- The team was working on onboarding cases manually, collecting evidence via emails, performing EDD steps in a non-standardised way.
- Compliance team was lacking internal automations to streamline their work, like EDD outreach, complex structure establishment and automations around their acquiring partner.
Solution
By partnering with Transactionlink, Klearly was able to automate their internal operations and create new flows rapidly.
- Klearly is able to effortlessly deploy customer-facing processes for their merchants across new jurisdictions. They tap into Transactionlink’s native integrations with registries that pre-fill the merchant form. Further to this, the steps differ on a country-by-country basis and depending on merchant complexity. A sole trader with clear ownership structure is guided through a quick process, while merchant with complex structure will trigger an asynchronous entity evaluation process in the background.
- Klearly’s compliance team received a case management system that centralises all the data and external integrations in a single, 360-overview of the merchant. The system presents user-collected information, registry data, together with fresh registry extracts, ID verification data from Klearly’s preferred vendor and automated decisioning for Klearly’s acquiring partner.
- The case management system not only services as a storage of data from the process, but also as a ground for further investigations and operational work. With a single click of a button, the team can: resend IDV links, coordinate identity verification sessions for complex representation, draw a complex ownership graph to establish UBOs with the most up-to-date data and escalate the cases internally.
We’re very happy to be working with Transactionlink. Their responsiveness to questions and requests has been unrivalled amongst our partners! Needed a translation feature for merchant descriptions, sent a slack message, got a response within 15 minutes that they were on it and the feature was live the next day.
Benefits

About Klearly
Klearly is an Amsterdam-based fintech building a modern payments platform for restaurants, bars, and hospitality businesses. It enables merchants to accept fast, reliable in-person payments on existing devices, without replacing their POS systems. Backed by a recent €12M Series A led by PayPal Ventures, Klearly is rapidly expanding across Europe
About Transactionlink
TransactionLink is the most flexible KYB automation solution on the market. It combines ready-made customer forms with a no-code custom business logic builder and an advanced case management system. TransactionLink takes the pain out of sourcing registry data and primary documents globally, automating EDD procedures, establishing complex ownership trees, and building customer-facing forms by providing a single, easy-to-use solution.
TransactionLink already works with global leaders like Fiserv, Elavon, SIBS, and Viva Wallet, and challengers like Holvi, Pliant, and EqualsMoney, delivering a tailored experience to their internal teams and customers.
