Our partnership with GBG

Frictionless Onboarding in the UK: Why the ‘2+2’ Method is a Game-Changer

For over a year now, TransactionLink has been proudly partnering with GBG, a global leader in digital identity and fraud prevention. While many providers jump straight to invasive biometric checks, we have seen our most successful clients leverage a more elegant solution: the 2+2 verification method.

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What is the 2+2 Method?

It operates on a straightforward but powerful premise: an individual's identity can be verified by cross-referencing their details against at least two independent and reliable data sources.

If the data points match across these sources, the identity is confirmed. This eliminates the need for physical ID scanning or "selfie" biometrics, which are often the primary drivers of user drop-off.

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How It Works in Practice

Instead of asking a user to find their passport and find good lighting for a photo, you simply collect two primary data points via a standard web form:

• Full Name
• Current Residential Address

GBG then cross-references this information against premium datasets, including the Electoral Roll, Credit Reference Agency records and other high-authority registers.

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Why Choose 2+2 Over Biometrics?

While biometrics have their place, the 2+2 method offers three distinct advantages for businesses looking to scale:

• Higher Conversion Rates: Removing the "camera step" reduces friction. Customers are much more likely to complete a simple form than a multi-stage biometric scan.
• Cost Efficiency: Data-based pings are generally more cost-effective than processing high-resolution video or document images.
• Reduced Drop-off: By making the process less invasive, you build trust and keep the user within the flow.

This whole procedure is facilitated by GBG in 1 simple API call and with TransactionLink, you can add it to your workflows with just one click!

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